Market Research

Market research is the process of gathering, analyzing, and interpreting information about a market, including information about the target audience, competitors, and the overall industry. It helps businesses understand consumer needs and preferences, identify market trends, assess the viability of products or services, and make informed decisions. Market research can involve qualitative methods, such as focus groups and interviews, as well as quantitative methods, such as surveys and statistical analysis. The ultimate goal is to provide insights that enable companies to better position themselves in the market and improve their marketing strategies, product development, and customer engagement.